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What is Viewer Analysis System ?

FX Media’s Viewer Analysis Solution (aka VAS) is a video based, viewer’s profiling service that provides marketing data with details like gender, age, emotions and dwell time

FEATURES

Viewers count uses advance face detection technologies so as long someone is in the proximity of the screen and take a glance at it, it will immediately pick up.

Reports segmentation by gender, age groups, ads shown, dwell time, emotions and even by Advertisements.

Customize your contents to show based on the current viewer’s profile.

Associate gender, age grouping to each video played and store this information indefinitely so that you can build a powerful database on your customers.

Customize your report with endless possibilities to see how effective each screen is based.

Access these reports in real time from you the comfort of your desk.

WHY

VAS

Similar to why do web analytics. For any traditional advertisement campaign to be successful, it has to satisfy the expectations of its target viewers’ about your product. In order to measure the progress of the campaign and take necessary actions you need to be aware of the number of eyeballs, how they like the campaign and eventually gets converted into customers.

You can easily get a glance at the effectiveness of the campaign and decide on future course of action. Viewers’ analytics can provide you will all this information for your executive decision.

HOW IT WORKS

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Capture
When a person step in front of VAS equipped banner, the camera will detected and record their gender, age, emotion, and dwell time.
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Analyse
Datas are then crunched and analysed by our program
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Report
Reports are then viewable from member only website and are accessible in real time.

USE CASES

The VAS can be use in the following areas

GET IN TOUCH

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